Have you ever purchased something or got subscribed to a towing service because a well-known person you admire used the product or service? If that is the case, then you have got carried over by what we call influencer marketing. Influencer marketing makes use of leading niche content creators to improve brand awareness drive your brand message and target your audience.
These content creators already market to their ideal audience across different channels and it allows them to expand their reach of buyer personas.
Influencer marketing works because it makes use of tactics such as word of mouth marketing and social proof, which have now become crucial for the success of any marketing campaign. Customers highly trust their peers, friends as well as people they admire more than the companies selling the products and services they want to sell.
You need to understand some key details between a brand influencer and brand ambassador. A brand influencer refers to someone who has a following within a specific niche that they engage with consistently. Because of their influence, they have the power to impact their purchase decisions. Major types of brand influencers include micro-influencers, celebrity influencers, social media influencers, blog influencers, and opinion leaders.
On the other hand, a brand influencer is hired by a business to work under contract to help them achieve specific goals, such as increasing brand awareness and boosting conversions as well as sales. The contract of a brand ambassador is typically long term. During the time of their contract, they work to represent the brand and the lifestyle associated with it. They have a deeper knowledge of business products as well as services. They do not necessarily need to be an influencer before becoming an ambassador.
Here are some different types of influencers you need to know;
Micro-influencers have a relatively modest following of thousands to tens of thousands of people within their niche. They work to create relevant content for their audience and communicate the same via social media platforms such as blogs and other forums. Due to the size of their following and the type of content they create, they normally have very high engagement rates.
Celebrity influencers are famous people with a large following, which typically spans millions. They are well known across different industries. They are widely recognized and therefore have the potential to become very successful in influencing their target audience. They make a very powerful social proof when it comes to promoting products and services.
A blog influencer is someone who writes for established blog and has thousands or even millions of subscribers and readers. Their reach and influence set them apart from other bloggers and this means they are not just writing for themselves. If you are looking to make a collaborate with a blog influencer, you may write a guest post for their blog or ask to be mentioned in one of their posts. Additionally, you can sponsor a post about your products or services and have it published on your blog.