Author Archives: BillHaglund

What You Need to Know About Influencer Marketing

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Have you ever purchased something or got subscribed to a towing service because a well-known person you admire used the product or service?  If that is the case, then you have got carried over by what we call influencer marketing. Influencer marketing makes use of leading niche content creators to improve brand awareness drive your brand message and target your audience.

These content creators already market to their ideal audience across different channels and it allows them to expand their reach of buyer personas.

Influencer Marketing

Influencer marketing works because it makes use of tactics such as word of mouth marketing and social proof, which have now become crucial for the success of any marketing campaign. Customers highly trust their peers, friends as well as people they admire more than the companies selling the products and services they want to sell.

You need to understand some key details between a brand influencer and brand ambassador. A brand influencer refers to someone who has a following within a specific niche that they engage with consistently. Because of their influence, they have the power to impact their purchase decisions. Major types of brand influencers include micro-influencers, celebrity influencers, social media influencers, blog influencers, and opinion leaders.

On the other hand, a brand influencer is hired by a business to work under contract to help them achieve specific goals, such as increasing brand awareness and boosting conversions as well as sales. The contract of a brand ambassador is typically long term. During the time of their contract, they work to represent the brand and the lifestyle associated with it. They have a deeper knowledge of business products as well as services. They do not necessarily need to be an influencer before becoming an ambassador.

Here are some different types of influencers you need to know;


Micro-influencers have a relatively modest following of thousands to tens of thousands of people within their niche. They work to create relevant content for their audience and communicate the same via social media platforms such as blogs and other forums. Due to the size of their following and the type of content they create, they normally have very high engagement rates.

Celebrity influencer

Celebrity influencers are famous people with a large following, which typically spans millions. They are well known across different industries. They are widely recognized and therefore have the potential to become very successful in influencing their target audience. They make a very powerful social proof when it comes to promoting products and services.

Blog Influencers

A blog influencer is someone who writes for established blog and has thousands or even millions of subscribers and readers. Their reach and influence set them apart from other bloggers and this means they are not just writing for themselves. If you are looking to make a collaborate with a blog influencer, you may write a guest post for their blog or ask to be mentioned in one of their posts. Additionally, you can sponsor a post about your products or services and have it published on your blog.

A beginner Guide to Brand Equity

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If you have ever started and run any successful business such as Affordable Towing In Orlando, you know the importance of branding in casting a lasting and impressive image of a business to inform customers. Brand equity refers to the combination of customer perception, experience, and opinion about a company. Brand equity can have a direct impact on sales and revenue, as well as the reputation a business attracts.

Chances are that at one given time, you might have decided to buy from a specific company based on the reviews you received from your friends. Negative brand equity might come as a result of poor customer service, inaccuracy in pricing, and lack of transparency. If you are looking forward to building brand equity for your business, here are a couple of ways to go about it.

Research public perception of your brand

Customers are not the only group of stakeholders who contribute to brand equity. You need to approach public perception of how they view your business. Your market will contribute to brand equity from an outward perspective. You must research their opinion as it becomes important to get to learn how they think about your business. Additionally, you will understand the challenges your audience face while trying to interact with your business.

Communicate your brand beliefs in marketing

One of the best ways to begin building brand equity is to put branding at the forefront when executing marketing campaigns. Every visual asset you make should speak to your brand in some way. Make full use of colors, images, and other copies that would work to your benefit and introduce a tone that speaks about your business. Customers and audience will be keen to pick up details that define your company.

Turn what customers say into action

If you have been collecting customer stories and data, you can use the information to boost brand equity. An example is how customer reviews might be mentioning a new addition of software, teasing releases, and that could be a great way to earn a positive reception. It is also a good idea to promote customer interaction. If your company doesn’t interact with customers on social media, you are missing out on a valuable aspect of promoting your brand image.

Be present on social

Being present in social sounds like a no brainier. However, it is important to actively devote yourself to excellent customer service. Customers will always follow a company on social media because of a product, and then make the ultimate decision on buying or not, based on communication such a company puts on social media.

It is also important to emphasize how you are different. Most of you who have seen the “Get a Mac” campaign can ascertain what being different means. Apple used the campaign to show why getting a Mac was a better decision due to the superior features and capabilities Mac offered. To get a market edge, it is important to use campaigns that explicitly state how your product is best suited for the customer.

How to Decide Which Business Structure Is Right for You

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You may be stuck trying to figure out which business structure is right for your business. Should you stay as a sole proprietor or should you go for partnership?  Picking a business structure is usually the first big legal decision you have to make as a business owner, and normally the most confusing decision you will have to make. Incorporating business required a lot of thought and careful considerations.

We have created this guide to give you general advice that can help you make a better decision on the type of business structure to incorporate. Before we gab get into the deciding factors when setting up a company, lets first understand the different business structures that exist.

C Corporation

These are legally considered separate entities from their owner. When it comes to income, it is taxed at the corporate level and is taxed again when it is distributed to owners.

Next, we have an S Corporation. This type of structure gives 100 shareholders or less the benefit of incorporating a company while being taxed as a partnership. Profits that are earned by the corporation are not taxed at the corporate level but get taxed at the individual level of the shareholders.

Limited Liability Company

A limited liability company, LLC, entails a corporate structure where members of the company cannot be held personally liable for company debts or liabilities.

Below an LLC, we have partnerships. It entails an arrangement in which two or more individuals share the profits and liabilities of a business venture.

At the lowest level is a sole proprietorship. It is an incorporated business with one owner who pays personal income tax on profits from the business. These types of businesses happen with little government regulations and they are the simplest businesses to set up.

Deciding on what structure to take

It can be a daunting task to decide on what type of structure to take. The first thing you need to put in mind is your concerns on matters liability. If you are working in a high-risk field or one that is susceptible to lawsuits such as medicine, food, among others, you need to choose a structure that protects you from liability.

The next thing to put in mind is how you will be hiring or contracting for your business. With an official business structure such as a corporation, you will be protected personally from the actions of your employees. If you hire someone and they make a mistake that results in damages, the corporation will be able to minimize your liability.

Consider the way you like to keep things, either simple or complex. While corporations and limited liability companies will give you protection from personal liability, they also differ in terms of paperwork. Corporations are more complex to run and manage. There is a requirement to appoint a board of directors and you should be holding annual shareholders meeting with directors. You should document key decisions made by shareholders and you should also file a separate corporate income tax returns.

Healthy Benefits of Eating Fish

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salmonFish is a low-fat high protein diet that you should consider including in your diet program. It is one meal I have to take before heading out to work at Fredericksburg Towing Service. Fish is filled with omega 3-fatty acids, vitamin B2 and vitamin D. It is rich in phosphorus and calcium, making it a great source of minerals such as iron, iodine, zinc, potassium and magnesium. The American Heart Association recommends eating fish for at least two times every week, as part of keeping a healthy diet.

Here are the so many benefits associated with eating fish.

Instant Energy

Your body needs to have an adequate amount of proteins to stay energized.  Consuming fish gives you an instant energy boost because of its high protein content. Protein is an important food component that is highly required in the body. Protein helps in balancing the body energy levels and rejuvenating damaging cells.

Low in Calories

Consuming calories is always a lot easier and quicker than burning them. You need to opt for food options that have fewer calories, and fish is one of such foods. Whether grilled or steamed, fish contains a minimum amount of fats making it very ideal for overweight people. Fish contains essential elements that help to keep you full for longer.

Improves Cardiovascular Health

Fish is loaded with omega 3-fatty acids, and consuming fish can have a lot of benefits to your cardiovascular health. Fish helps in alleviating risks that are associated with stroke and heart attack. Fish helps in lowering the cholesterol levels in the body and this is all good for your heart. Omega 3-fatty acids helps in widening constricted arteries and this helps in blood clotting.

Psychological Health

Many studies have proved the psychological benefits of consuming salmon and mackerel. Nutritionists suggest incorporating a wide variety of fish in your diet as this helps in preventing age-related brain disorders, the likes of Alzheimer’s disease. If you consume fish, you set yourself up to improving your brain activity and enhancing the concentration and cognitive function of your brain. Omega 3 fatty acids are very important in combating factors attributed to depression, anxiety and stress.

Youthful skin

If you want to have a youthful skin, you need to include fish in your nutritional programs. Fish is enriched with Omega 3 fatty acids, vitamin A and vitamin B, and these are very important elements towards achieving a youthful, smooth skin. These nutrients help in promoting skin elasticity that eliminated risks associated with premature aging.

Best Fly Fishing Spots in America

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ColoradoIn this chaotic modern life we live, nothing seems to come to rest. We face a lot of day to day tasks such as office work, running business errands like Abingdon Tow Truck and other challenging duties. It becomes paramount for us to retire to our humble origins and then rejuvenate with nature. Fly fishing is one of these great hobbies that put us out to see what nature has to offer. This sport pits our wits and intellect against the smartest fish nature has.

It is effortless to get overwhelmed when starting in fly fishing. The great thing is that there are awesome lessons to get you started. Fly fishing is complex such that you can spend a lot of time learning all the best techniques and tactics that work best for you. Whichever the way, you must head to the best destinations that can guarantee you catch. When you want to get started in this sport, these are the top destinations you should head to in the United States.

White River, Arkansas

White River, ArkansasThe White River of Arkansas runs for more than 722 miles through the south Tip of Missouri and the top half of Arkansas. The river is a beauty to behold and one of the best fly fishing locations in the world. There are countless damns build along the way, the biggest being the Bull Shoal Lake, which makes it to the list of the top attractions for trout fishing. When you get to the White River, there are a lot of things to do, besides camping and fishing. You can also get guided tours of fishing locations.

Fryingpan River, Colorado

The Fryingpan River is a tributary of the Roaring Fork River and is about 14 miles long. The river is located in the Central West Colorado. This area that is well-known due to its numerous rivers and lakes. When you get to this river, the brown trout is the most common, but you can also find Brook, Cutthroats, and Rainbow. The best time to go for fly fishing is during autumn. During this time, crowds are starting to slow down.

Henry’s Fork, Idaho

The Henry’s Fork is a tributary of River Snake and can be found in eastern Idaho near the Island Park. The tributary was named after the great trapper -Andrew Henry, who discovered it in 1810. This tributary gets its waters from Henry’s lake. This location is considered as one of the finest dry fly fishing streams in the world. It has beautiful waters that are marked with lush grassland and mountains. This fishing spot is at full scale with Rainbow Trout, making it a suitable spot for beginners.

Green River, Utah

The Green River which sits in Utah is a well-known fishing spot. This spot has a beautiful scenery including the Red Canyon and some clear green waters. The river below the Flaming Gorge Dan is arguably among the finest fisheries in the United States. There are a lot of Brown and Rainbow Trouts in these waters. Spring is arguably the best time for fishing as this period attracts little crowds.

The History of Fly Fishing

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fly fishingSome fly fishing enthusiasts would probably want to know about the history of this sport. The first written mention of fly fishing seems to come from the Romans as they described the way Macedonians used to fish on the Astraeus River. The Macedonians made use of flies and even tried to use the red wool around two feathers. These rods were six foot long, and so were their lines. A little was written in relation to fly fishing until a book was published in 1946, and was written by Dame Juliana Berners.

The 19th Century

The British fly fishing continued to develop until the 19th century when official books about fly fishing were written, and fishing clubs came up. Dry fishing generated a lot of reputation as being the only sure way to fish in the slower rivers. In the United States and Canada, immigrants discovered big rocky rivers and streams that were teeming with trouts and other fish species.

These waters were different from the ones found in the gentle rivers of Europe and gave rise to this to this type of fishing. By the 20th century, rigid enclaves of anglers especially in the Rocky Mountains of Northern Michigan and the Northwest of the Pacific came up with their local types of fly-fishing practices.


Technological advances have primarily driven the development of fly fishing tackle. Early rods were composed of solid wood, usually willow or hickory. Towards the mid-19th century, fishers got a better option from split bamboo from China, which offered a better option over timber. Bamboo dominated the material section selection towards the period of Second World War, and after that, lighter rods of hollow fiberglass took over.

fly fishIn the 1970s, a new generation of lighter and more responsive rods came into action and comprised of carbon fiber and graphite to replace the fiberglass. Graphite has a remarkable weight to strength ratio and is a perfect for the fly angler’s constant look out for better and delicate tackles, and it remained a material of choice for long.

Artificial flies are constructed to mimic insects and baitfish, which are familiar food sources for fish. Four different types of flies are used, with the most common ones being the dry flies which are always designed to represent resting insects. Nymphs and wet flies are fished under the surface either by using an erratic retrieve or by drifting with the current. These flies imitate dead insects or the immature larval forms of aquatic insects.

Modern Fly Fishing

Since the end of the 19th century, fly fishing has been growing in popularity. The history of this sport is full of contributions which women have made. Notable American women who have made tremendous strides towards enhancing the game are Mary Orvis Marbury, Hellen Shaw and Joan Salvato. They are among the world’s finest casters and have set a lot of records in the 1950s. Fly fishing has grown to include other different species. Freshwater fly anglers focus on catching bass, pike, panfish and other different species of perch. Salt water fly fishing continues to grow in popularity for species such as permit, tarpon, bass, bonefish and bluefish.

5 Tips to Choosing the Best Fly Fishing Reel

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fish and rodReels play an important part in fly fishing. Their main purpose is holding the fly in line. They keep pressure on the fish during a run and makes retrieval easy. Reels are designed for specialist fly fishing functions. There are varieties of reels manufactured to suit a broad range of budgets and preferences. The difference in prices of reels is determined by the construction material, arbor size, type of drag system, and whether the reel is saltwater proof. Choosing a reel to best suit your condition requires good consideration of the ideas discussed below.

1. How the reels are manufactured.

Two manufacturing processes are employed in production of fly reels. Understanding the products of these two process is essential in helping you choose a suitable reel for your situation.

– Die cast – is a mass production process that uses molten alloy poured into a mould. The process incurs less cost hence used in less expensive reels. The downside of this process is that it gives no such tight engineering tolerances and a reel dropped onto a hard surface may shatter.
– CNC machining – this process produces top end fly reels. It utilizes computer controlled production with grade aluminum. The manufactured parts are anodized to prevent corrosion hence making them resistant to saltwater. The manufacturing process and materials used to make these type of reels make them more expensive but more reliable and durable.

2. The species you will be fishing for.

Before choosing a reel, you need to know what type of fish you will be fly catching. Reels for larger fish will need to have enough capacity to hold longer lines and sufficient backing. Manufacturers usually label reel models with sizes that match the fly lines for which they are manufactured. Reels made for light-river fishing only need a simple click and pawl check. They have no sophisticated disc drag and extra weight penalty. If going to fish in saltwater, choose a corrosion resistant reel with a reliable drag system.

3. Choosing the size reel that is correct

It is necessary to select a reel that offers the actual capacity to hold your fly line and backing. The loaded reel should be able to balance the rod in your hand at the gripping point of the handle.

4. Consider the type of drag systemfly fishing rods

There are two types of drag system found on fly reels to choose from.

– Spring and pawl – this was implemented in traditional arbors. It weighs less hence reducing weight but has little stopping power over large fish. Suitable for small rivers.
– Disc drag – modern type of drag system. It increases the tension put on the reel when a fish tries to pull the line off, but maintaining low pressure when winding in.

5. Choosing the reel design

There are varieties of reel designs in the market for different fishing conditions. The type of fishing you are planning will determine which reel suits you best. There are three main designs.

– Standard Arbor Fly Reels – the backing is attached in the middle of the reel. It is the traditional design and some anglers fishing in smaller river prefer it.
– Mid Arbor Fly Reels – have good capacity for backing.
– Large Arbor Fly Reels – modern reel designs and physically larger than the other two designs. They are wider in their design with a bigger diameter. This allows a good capacity for backing and a very fast retrieval rate.


5 Tips on Choosing the Best Fly Lines and Leaders

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fly fishingChoosing a proper fly fishing line involves a number of factors. The fly line connects the rod to the leader. The leader has the purpose of connecting the flies to the line so that you can cast them. Most manufacturers produce fishing rods for any average person to use and average conditions.

This results into most fly fishermen using only one weight of line since on the rod handle there is usually a code for the right weight line to use. But to get full fly fishing experience, you may consider using varying lines sizes from the one suggested on the rod. Fly fishing would be worth it if different line sizes and leaders are used. The following are guiding tips on choosing the best fly lines and leaders;

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10 Types of Clothing You Would Need for Fly Fishing

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fly fishing 5Fly fishing requires specialized attire to protect you and also enable you enjoy the fishing experience. It is an outdoor activity and therefore knowing what clothes to pick for the occasion depending on the season is essential. It is real important that when going out for fly fishing you be dressed in the right attire as the activity is done in all kinds of weather. What would be the appropriate attire for fly-fishing then?

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9 Casting Methods Used in Fly Fishing

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fly fishingFly fishing is the sport of presenting an artificial lure to a fish that is an imitation of an insect. It involves imitating the fish’s food base so it gets to take the fly, which is bait and in the event it is caught. The artificial flies used resemble insects that float on water surface like grasshoppers, ants and other insects that live under the water. To start fly fishing, you need a line, some artificial flies and a rod. Materials used mostly in creation of the artificial flies include;

– Glass, tungsten beads and brass.
– Feathers from birds.
– Tinsels, wires, ribbing materials
– Artificial synthetic material
– Hairs and furs from animals like moose, beavers.

Different flies require different casting methods, here are nine casting techniques you should know.

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